Our team built the products and growth engines behind some of the world's most recognized brands — from scaling Uber to hundreds of millions of users, to building platforms at Microsoft, LinkedIn, and Twitter. We created AllSpark because we saw firsthand how broken legal lead generation is — and we know how to fix it.
Before AllSpark, we spent months inside an employment law firm. Not advising on the law. Rethinking how the business of law actually works.
We watched people call in — confused, scared, unsure whether they even had a case. Most never made it past a Google search. The ones who did were met with intake forms, voicemail boxes, and calls from firms they'd never heard of. They deserved better.
We watched attorneys — talented litigators — spend their mornings reviewing ad dashboards instead of case files. Tweaking landing pages instead of preparing depositions. Writing checks to marketing agencies that promised leads but delivered noise.
One firm told us they were spending over $200,000 a year on digital ads. Their lead-to-client conversion rate was under 8%.
We rebuilt their intake from the ground up. Within months, conversion tripled. Better-fit leads went up. Wasted spend went down. The attorneys went back to doing what they were trained to do.
That firm was our proof of concept. AllSpark is the product.
We're a team of product, growth, business, and legal experts with leadership experience at Uber, Microsoft, Twitter, Boeing, and LinkedIn.
Scaled fintech and payments partnerships at Uber to millions of transactions. Previously spent a decade building enterprise products at Microsoft. Brings deep experience in B2B partnerships, fundraising, and go-to-market at scale.
Built consumer products used by hundreds of millions of people at companies including Uber, Twitter, and Microsoft. Has scaled five companies from early stage through acquisition across US and international markets.
Drove user acquisition at Uber, improving efficiency 10x while scaling to millions of new users. Has founded, grown, and sold a consumer company. Deep expertise in performance marketing and conversion optimization at scale.
Seasoned trial attorney with 50+ jury trials and experience on both sides of the courtroom — prosecution, defense of major corporations, and plaintiff representation. Brings firsthand understanding of what attorneys need from a legal lead generation platform.
Attorneys licensed in these markets can register now. We add markets one state and practice area at a time.
| The Old Way | AllSpark |
|---|---|
| Attorneys spend $5K-$20K/month on Google Ads with inconsistent results | Assessed leads delivered to your dashboard — pay only when you claim |
| Plaintiffs fill out forms and get bombarded by calls from multiple firms | One attorney at a time reaches out. No call floods. |
| Plaintiffs are steered to one preferred attorney | Every participating attorney licensed in that state and practice area gets the case. First to accept it wins. No steering. |
| No case assessment — attorneys waste time on cases that go nowhere | Every case is pre-assessed with strength rating, estimated value, and identified claims |
We don't theorize about legal access. We build, measure, and iterate — the same way we scaled products at Uber, Microsoft, and LinkedIn.
First-come, first-served. No steering, no bidding wars, no preferred placement. The process is transparent.
We use AI to assess cases and estimate values — but every decision is made by people. You choose which cases to take.
AllSpark Legal is a legal advertising and lead generation platform, not a law firm and not a lawyer referral service. We do not provide legal advice or legal representation. No attorney-client relationship is created by using this platform.
Participating attorneys are independent practitioners who pay a per-case fee to receive cases through AllSpark. AllSpark does not recommend, endorse, or select any specific attorney and makes no representations about the quality, competence, or experience of participating attorneys.
The information provided through our assessment is for general informational purposes only and is not a substitute for consultation with a licensed attorney. Past results do not guarantee or predict a similar outcome.